From Paid Ads to Predictable Pipeline

Founded in 2022, 73 Media initially focused on scaling businesses through complex paid advertising funnels. We quickly discovered that for B2B companies, the most direct path to high-value clients wasn’t through ads, but through direct, meaningful conversations.

In 2023, we pivoted to what we do best: engineering sophisticated Go-to-Market systems. We left the unpredictable world of ad platforms behind to build a machine that creates consistent, high-quality pipeline via cold outbound. Today, we leverage our proprietary technology and battle-tested frameworks to generate measurable, predictable growth for our clients—turning outreach into opportunity.

The A-to-Z Outbound System

Our service is a complete, done-for-you growth engine. We manage every component of your outbound strategy, from initial data sourcing to the final booked meeting, so your team can focus exclusively on closing deals.

Pillar 1:

Strategy & Infrastructure

We build the unshakable foundation for your campaign. This includes a deep analysis of your existing clients, the creation of a hyper-specific Ideal Client Profile, and the setup of your entire outreach infrastructure. We then mine our 1.3 billion-lead database to build a precisely targeted list of prospects.

Pillar 2:

Campaign Execution

Using our battle-tested copywriting frameworks, we craft compelling, personalized messaging designed to resonate with executive-level decision-makers. Campaigns are deployed through our proprietary sending software, which achieves 2-3x higher success rates than standard platforms, ensuring your message lands in the inbox, not the spam folder.

Pillar 3:

Inbox Management & Booking

This is where our white-glove approach truly shines. Each client is assigned a dedicated inbox manager who monitors campaign replies in real-time. Every positive, qualified lead is responded to within 5 minutes, a practice that has been proven to increase booking rates by over 346%. Your manager handles all follow-up and scheduling, placing qualified meetings directly on your calendar.

Why We Win

01.

Proprietary Sending Technology

Our in-house sending software, developed in 2024, was built for one purpose: deliverability. It consistently outperforms commercial alternatives by 2-3x, giving our clients an unmatched advantage in reaching their prospects.

02.

Unrivaled Data Access

Success in outbound is a data game. With access to a continuously updated database of over 1.3 billion leads, we can identify and target niche audiences with a level of precision that is simply unavailable to others.

03.

The 5-Minute Rule

Speed wins. Our dedicated inbox managers respond to every qualified inquiry within five minutes. This rapid, personal engagement is our secret weapon, converting interest into booked meetings at a rate that leaves competitors behind.

WE ARE FOR B2B LEADERS SEEKING SCALE

Our system is engineered for established B2B businesses with a proven offer and annual revenues exceeding $1M. We are a strategic growth partner for companies ready to invest in a predictable, scalable client acquisition engine.

To ensure success, we do not partner with companies whose primary target market consists of small, local businesses (e.g., restaurants, local retail). Our methodology is designed for B2B environments where we can target decision-makers at scale.

Let’s Build Your Pipeline

Schedule a complimentary consultation to see if we are the right partner to help you achieve your growth targets.

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